About:

In the past eight years Rootstrap has enabled leading Fortune 100 companies, celebrities and startups to innovate and scale their digital solutions.

Our team is comprised of over 70 world-class software engineers, UX/UI designers, growth hackers, product strategists, and project managers across Los Angeles, San Francisco, New York, Montevideo, and Buenos Aires. No under qualified contractors, ever.

Our award-winning private incubator and pre-development workshop, Discovery, helps both large enterprises and startups prototype and validate their ideas quickly and efficiently.

Companies like Disney, Salesforce, Epson, Spotify and Microsoft have trusted us to build products that have received millions of downloads across multiple platforms.

  • We taught Google how to run design sprints.
  • We’re helping MasterClass achieve their goal of $100M in revenue.
  • We’ve given Globalization Partners $300,000+ in savings.
  • 25 startups have secured VC funding with an average of $200K.
  • Our largest Discovery alum has been acquired for $25M.

As digital masters, we’ve designed, developed, and delivered world-class digital products that have created meaningful growth and value for audiences worldwide.
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Country – United States

Hourly Rate –  $100 – $149 / hr

Founded – 2011

Employees – 50 – 249

Technology Expertise:

  • Mobile App Development
  • Web Development
  • UX/UI Design

Key Clients:

  • Small business (<$10M)
  • Midmarket ($10M – $1B)
  • Enterprise (>$1B)

Clients talk:

“Ben and the Rootstrap team really came through for me. With the Rootstrap process, I was able to identify FanBread’s key product features and explore potential roadblocks before building. I highly recommend Ben and the Rootstrap team for any company looking to take an innovative product to market.” – KARL HOUSE, Founder & CEO, FanBread.


“Truly spectacular… I’m totally impressed with not only the design but the development that went into this. The approach and guidance has been phenomenal. I’m grateful to have you guys as partners.” – TONY ROBBINS, Founder, Robbins Research Institute.


“The Neon Roots and Rootstrap teams have been invaluabledevelopment partners for MERRY JANE. Their understanding of agile development coupled with their technical chops make each project extremely fun and exciting to work with them on.” – SCOTT CHUNG, Product Owner, MERRY JANE.

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